The Rata Story

How we started:
Back in the 80's on a Manawatu family farm, a farmer started to make attachments to use on his loader & also provided engineering services to other manufacturing companies in the area.
Loaders back then were a relatively new thing & not widespread like they are today. Very soon he got a name for making top quality loader attachments & doing top quality work, this meant he became so busy he had to stop farming & start manufacturing full time. The company took its name from the farm it was originally started on (Rata Park) & became known as Rata Industries to reflect the range of services it offered across the agricultural & industrial spectrum.
What we do today:
Fast forward 30 odd years through the 90's, 2000's up to today. Now we are located in the agricultural heartland of Canterbury & have gone on to become New Zealand's leading brand of locally manufactured Tractor & Telehandler attachments. Over those years we also acquired a range of Cultivation & Aeration Equipment & the Vogal brand of fertiliser spreaders, of which we produce & distribute throughout a nationwide network of dealers.
Changes over the years have seen us develop & acquire our own vast range of agricultural equipment, this specific focus in the agricultural equipment sector has lead to our products become known as 'Rata Equipment' today.


Our People

Glenn Walton | Global Business Development

Glenn has been with the company since 1996, starting out in the engineering & fabrication side of things is where he gained his extensive knowledge of farm machinery & equipment. A passion for sales & marketing has seen him lead this part of the business as well as the North Island Sales role.

P: 021 220 9045

Charlie Walton | NZ South Island Sales

Charlie's days in the agriculture sector started when he was growing up on the family farm - eventually going onto have his own in South Canterbury where he farmed Sheep and Deer. Today he does the kilometres travelling the South Island helping our Dealers supply Farmers with gear that lasts and gets the job done!

P: 021 228 2880


Louis Searle | NZ North Island Sales

Louis began his working career with foray into all things concrete after he left school, Louis came to Rata & cut his teeth in warehousing and dispatch. There he learned how the products go together and gained the experience to match his healthy enthusiasm. Today Louis sits comfortably in the North Island Sales role, netting him an office desk, comfy chair & tidy ute.

P: 027 615 7542

Sam Searle | Australian Business Development

Sam has been with Rata for all his working years. Starting out on the factory floor is where he got his knowledge of the Rata product range and farm machinery. After heading up the marketing department for a number of years Sam is now responsible for the Rata expansion into Australia.

P: 021 220 1327 (+64 21 220 1327)

Troy Walton | Operations Manager

Troy started with Rata when he left school, he began in the factory where he fabricated everything from Silage Grabs to Mole Ploughs! Today Troy heads up the administration & office at Rata, with an eye for figures & analyzing data, he makes sure everything is running as smoothly as it should be.

P: 021 310 556

Cooper Walton | NZ Marketing Lead

Cooper's role in Marketing sees him look after everything from social media to advertising in magazines and much more. With a background on the factory floor & in operations, now heads up the NZ marketing department.

P: 021 192 5964

Bert Walton | Manufacturing Manager

Bert started with Rata when he left school, he began in the factory where he fabricated everything from Cultivators to Seed Drills! Today Bert heads up the factory at Rata, where he makes sure your order gets built.

P: 021 245 6167

Peter Walton | Founder

Peter began building all kinds of machinery right after he left school back in the late 70s. His passion for fusing metal into usable implements saw him start Rata Industries back on the family farm, Rata Park. After handing over management roles in the mid 2010s, Peter is now a valued member of the factory, with expertise and knowledge to burn.

P: 021 220 2148

Corinne Wilkinson | Accounts Administrator

Corrine started with Rata early in 2021 to help take some of the admin workload off Troy. She now handles processing of invoices and making sure the cash flows, performing a much needed service to ensure Troy has maximum time to ensure operations run smoothly!

P: 0800 802 478


Farming Advice & Tips From Rata

New Serial Number Plates on Rata Attachments

Here at Rata we are always looking for ways to improve, one such way we have implemented recently is the use of a new Serial Number plate on our machines which also provides the end user other useful information.

Sheer Animal Power - How our grabs take inspiration from predatory beasts

In recent times the team at Rata have been considering how our front end loader and telehandler attachments relate to different animal characters. While the attachments are made of steel, there are some real likenesses that our attachments represent ...

A Hitch that's better than ever before - the all new redesigned Rata Draw Bar Hitch

When it comes to the perfect rear linkage tow hitch there are 3 main points we are looking for, which all contribute together for operator efficiency and ease of use.