Our people

Coming from an engineering background, then into his own manufacturing facility, Bronson has joined the Rata team with enthusiastic passion for helping clients get their hands on some gear for the ground that is built to last. Heading up the Rata Australia facility in Ballarat, Bronson is true Aussie legend. Feel free to give him a call for some down to Earth advice.

After 7.5 years in his last career, Harvey found himself drawn to Rata's pioneering spirit and commitment to cutting-edge agricultural equipment. Harvey's transition to Rata embodies his steadfast dedication to advancing agricultural practices and embracing new opportunities for growth and impact in the industry he deeply values.

Troy started at Rata when he left school, working in the factory and then moving into finance. More recently, he has moved into a sales role where his passion for growing Rata's dealerships can be developed in Australia. Troy has a great knowledge of the Rata product and industry.

Josh comes from an engineering and industrial coating background. He started at Rata back in 2020 where he ran the painting side of the factory. Josh moved into the sales team late 2023, with a passion for detail and vast knowledge of how things work. In his spare time he can be found enjoying the great outdoors & spending time with family in Europe.

Cooper's career with Rata has given him great opportunities and experience with a background on the factory floor & operations and Marketing. His passion and enthusiasm has lead him to become the North & Upper South Island Sales Rep, netting him an office desk, comfy chair, tidy ute & a plane ticket to almost anywhere in the country. 

Glenn has been with the company since 1996, starting out in the engineering & fabrication side where he gained his extensive knowledge of farm machinery & equipment. A passion for sales & marketing has seen him lead this part of the business. For many customers, Glenn is Rata - a familiar and trusted face of the business.

Joining the family business, York brings a genuine passion for telling the stories behind the products & people of Rata. With a flair for fresh ideas & an eye for detail, she enjoys finding unique ways to connect with customers & showcase what makes Rata different. You can count on York to make marketing engaging, authentic & memorable.

Troy started at Rata when he left school, working in the factory and then moving into finance. More recently, he has moved into a sales role where his passion for growing Rata's dealerships can be developed in Australia. Troy has a great knowledge of the Rata product and industry.

James started his illustrious career back in the UK. Drawn by a much less moist climate, younger James, along with his wife and young family relocated to Ashburton in the early 2000s. Since then he's broadened his knowledge through procurement & production of everything from electric wheelchairs to 110,000 litre fuel tanks. He is now a key enabler of 'common sense' manufacturing principles & ensures Rata's operations management processes & procedures are up to spec, as well as being a key component of the quality control chain.

Harking from the UK, Adrian is a much needed team player in the role of purchasing, and provides vital updates to both production and sales for the components that Rata's well known products use. An avid soccer fan, Adrian can often be found repping the merch of his favourite team.

Bert started with Rata when he left school, he began in the factory where he fabricated everything from Cultivators to pioneering Rata's own brand of Seed Drill. Today Bert heads up the factory. He also creates detailed CAD drawings to help with ensuring accurate manufacturing.

Holly's past experience in the agricultural shed industry allows her to easily traverse the types of problems faced by farmers on a day to day basis. This means she is a key part of offering quality customer service & a passion for creative photography sees her as an equally indispensable part of bringing Rata's products to the masses.

Corinne started with Rata in the early 2021 to help take some of the admin workload off Troy. She now handles processing of invoices and making sure the cash flows, performing a much needed service, ensuring invoices & accounting is kept up to date, as well as providing greetings at reception.

Bert started with Rata when he left school, he began in the factory where he fabricated everything from Cultivators to pioneering Rata's own brand of Seed Drill. Today Bert heads up the factory. He also creates detailed CAD drawings to help with ensuring accurate manufacturing.

Glenn has been with the company since 1996, starting out in the engineering & fabrication side where he gained his extensive knowledge of farm machinery & equipment. A passion for sales & marketing has seen him lead this part of the business. For many customers, Glenn is Rata - a familiar and trusted face of the business.

Peter began building all kinds of machinery after he left school back in the late 70s. His passion for fusing metal into well build farm implements saw him start Rata Industries back on the family farm, Rata Park. After handing over management roles in 2010, Peter is now a valued member of the factory.

Troy started at Rata when he left school, working in the factory and then moving into finance. More recently, he has moved into a sales role where his passion for growing Rata's dealerships can be developed in Australia. Troy has a great knowledge of the Rata product and industry.