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Feed and silage
Bale Handling
Move bales with total certainty

Pit Silage Handling
Move more, spill less
 
Feeding out with Buckets
Less effort, less feed wasted
 
Feed Pad and Barn Hygiene
Built for barn and yard hygiene
Moving and lifting
Moving Gravel, Fertiliser and More
Dependable, load after load
 
 
Fence Post Handling
Keep fencing jobs moving
 
Hitching up and Adapting Attachments
Get more from your machinery
Ground and soil
Ground Preparation
Set the foundation for healthy crops
 
Paddock Recovery and Drainage
Built for soil, crop and livestock health
 
Laying Pipe
Pipe life-giving water across your land
 
Land Clearing
Grip, shift, clear
Spreading
Make your fertiliser count
Start with the job
Each farm task page shows the gear we recommend for the job.
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Become a dealer

Built well. Backed well.

Rata dealers sell equipment built for New Zealand and Australian conditions, backed by a team that cares about your reputation as much as you do. If that's the kind of backing you're after, we'd like to hear from you.
THE RATA PARTNERSHIP

BUILT FOR WHAT MATTERS

A harvest, a deadline, a family livelihood. Farmers have a lot riding on the equipment they choose, and they trust you to help get that call right. We take that seriously, so we back you, and you can back your customers.

Support doesn't stop on delivery

Rata gear is built for the conditions your customers farm in, with specs they respect and a reputation for lasting. That means fewer warranty dramas, fewer awkward phone calls and more repeat customers.

We keep ordering, pricing and policies clear, so you can quote with confidence. And because we understand what's riding on every recommendation, we stand behind it long after the gear leaves your yard.

Who we are looking for

Machinery dealers and rural retailers who put the customer first, know their local farming community, and want a supplier who stays involved after the sale. Whether you're adding Rata to an established yard or growing a newer business, we'd like to hear from you.

 

THE BEST RECOMMENDATION ISN'T THE QUICKEST ONE, IT'S THE RIGHT ONE.

Everything you need to recommend with confidence

The Dealer Portal

Marketing co-op, warranty registrations, sales resources and training, all in one place.

The Rata Dealer App

Pricing, specs, quotes and ordering, in your pocket on the yard or out in the field.

People who back you

An area manager, a support team and a warranty process built to protect your relationship with the farmer.
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Partner story

Proven by our dealers

Hear from the machinery dealers who rely on Rata to protect their reputation and grow their business.

How it works

01

Apply

Every Rata product comes with at least 1 year warranty cover, so you can recommend it with confidence.

02

Let's talk

Your Rata area manager will get in touch to talk through your region and your customers.

03

Get set up

We'll get you set up with the Dealer Portal, the Rata Dealer App, training and sales materials.

04

Start recommending

Put Rata in front of your customers, knowing we're right behind you.

App preview

Want a closer look at the Rata Dealer App?

APPLY TO BECOME A DEALER

Tell us a bit about your business and we'll be in touch to talk through the next steps. There's no obligation, just a conversation.

Prefer to talk first? Call the Rata team on 0800 802 478.

Common questions

What does it take to become a Rata dealer?

We look for dealers who put the customer first and know their local farming community. Apply using the form on this page and your area manager will talk you through what's involved.

Is there a cost to become a Rata dealer?

Do Rata dealers get their own territory?

What is Rata's stock holding policy?

Does Rata offer consignment stock?

What's the process for placing an order?

Orders can be placed in the Rata Dealer App, through the Dealer Portal or by email, whichever suits you.

Do prices include freight?

What training and support do Rata dealers get?

Product training, sales resources and co-op marketing support through the Dealer Portal, plus pricing, stock, quotes and ordering in the Rata Dealer App. Your area manager can also run hands-on sessions at your yard.

Can I become a Rata dealer in Australia?

Yes. Rata has dealers across New Zealand and Australia, and we'd like to hear from businesses in both markets.