Become a dealer
Built well. Backed well.
BUILT FOR WHAT MATTERS
A harvest, a deadline, a family livelihood. Farmers have a lot riding on the equipment they choose, and they trust you to help get that call right. We take that seriously, so we back you, and you can back your customers.
Support doesn't stop on delivery
Rata gear is built for the conditions your customers farm in, with specs they respect and a reputation for lasting. That means fewer warranty dramas, fewer awkward phone calls and more repeat customers.
We keep ordering, pricing and policies clear, so you can quote with confidence. And because we understand what's riding on every recommendation, we stand behind it long after the gear leaves your yard.
Who we are looking for
Machinery dealers and rural retailers who put the customer first, know their local farming community, and want a supplier who stays involved after the sale. Whether you're adding Rata to an established yard or growing a newer business, we'd like to hear from you.
THE BEST RECOMMENDATION ISN'T THE QUICKEST ONE, IT'S THE RIGHT ONE.
Everything you need to recommend with confidence
The Dealer Portal
The Rata Dealer App
People who back you
Partner story
Proven by our dealers
Hear from the machinery dealers who rely on Rata to protect their reputation and grow their business.
How it works
01
Apply
02
Let's talk
03
Get set up
04
Start recommending
APPLY TO BECOME A DEALER
Tell us a bit about your business and we'll be in touch to talk through the next steps. There's no obligation, just a conversation.
Prefer to talk first? Call the Rata team on 0800 802 478.





